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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The family according to the current Czech advertisement
 SOUČEK, Tomáš
This bachelor thesis focuses on representations of a family in current Czech advertising. The theoretical part analyzes the phenomenon of advertising as such. The subchapters deal withs aspects used in advertisements to make them more successful and to get into minds of people without them noticing. The second part appliesthe theoretical reflections to analyses of representations of a family in current Czech advertising. Each subchapter deal with the issues of a different type of representations. The stereotyped images of a family, a man and a woman as a father and a mother as well as the images of other household members and their interrelationships are analyzed in almost twenty exemplifications. However the thesis keeps sufficient distance in parts where it is necessary, it does not offer solutions or condemnation but only reveals and indicates hidden facts.
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Vyhodnocování dat o kvalitě veřejných prostranství
 Kilnarová, Pavla
The way of the evaluating of a data from the survey for the quality of public spaces and its display can influence the interpretation of the conclusion. Currently, data collection takes place in two basic ways - from publicly available databases and in situ observations. This article describes a methodology for presenting and evaluating data acquired for this purpose. The contribution of the presented methodology is demonstrated on the case study of the square Jakubské náměstí in Brno, including the determination of the boundary conditions of individual imaging methods.
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Analysis of gender roles and stereotypes on social network Instagram
 Sedláková, Veronika ; Vochocová, Lenka (advisor) ; Hladík, Radim (referee)
This diploma thesis deals with the position of women and men on the Internet social network called Instagram. The theme is first described from a theoretical point of view, explaining what web 2.0 is, what social networks are and how social networking helps with our socialization to society and our self-presentation. In this part are also explained the concepts of gender and gender stereotypes. My own research consist of three parts. The first part is a qualitative image analysis of so-called "selfie" photos of selected Instagram users, which revealed, that the women that I analyzed supported gender stereotypes in female imaginary, while analyzed men occasionally oscillated between masculinity and femininity. The second part is the analysis of the number of the likes under these "selfie" photos and the third part is the analysis of deep semi-structured interviews, which showed that women and men have much in common on Instagram. But overall, their position on this network according to my analysis is not the same.
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